Over sixty years ago, at the 1936 Olympics in Berlin, a seventeen year old from Chicago named Adolph Kiefer stunned the world by winning the Gold Medal in the 100 Meter Backstroke. He broke the world record, one that would stand for 25 years.

In WWII, Kiefer served as lieutenant in the U.S. Navy and trained more than 13,000 naval swimming instructors on how to stay alive in the water using the combat swimming techniques Kiefer prepared. In 1946 Kiefer started his own mail-order aquatics business, Adolph Kiefer & Company.

Today Kiefer continues to offer "everything but the water" for both competition and recreational swimmers. Kiefer has introduced many technological advances to the aquatics industry, from non-turb racing lanes to the newest in UV sanitization equipment.